Roberts Resorts and Communities

Village Camp | Group Sales Manager | February 2024 - Present

About:

Roberts Resorts and Communities: A multi-generational family business with a 55 year track record of developing unique destination resorts and residential communities.

Village Camp: A luxury outdoor resort designed for those with an adventurous spirit, love of nature, and an active lifestyle. Village Camp features a mix of tiny-home adventure cabins and high-end RV accommodations.

Hartley’s efforts:

• Developed processes, templates and marketing materials for a multi-location resort brand.

• Oversaw marketing strategy related to large group sales.

• Produced $315,000 in large group sales in first 5 months.

• Assisted in operational efficiency strategies.

• Identified and underwrote a $17m land acquisition for the company.